This document outlines the proposed website structure and content plan for mact.au, based on the project requirements and analysis conducted.
A clear, user-friendly navigation is crucial for users to find information easily. The proposed top-level navigation structure is:
Footer Navigation: Will include links to Privacy Policy, Terms & Conditions, Sitemap, and potentially repeat key contact info and social media links.
A. Home Page: * Objective: Introduce MACT, establish credibility, guide users to key areas (Products, Industries). * Content Elements: * Hero Section: Compelling headline (e.g., “Advanced Construction & Mining Technologies for Australia”), brief tagline emphasizing value proposition (e.g., performance, safety, reliability), high-quality background image/video relevant to mining/construction. * Introduction: Brief overview of MACT, mission, core expertise (e.g., specialized chemical products for ground support, corrosion protection). * Key Product Categories: Visual links/cards highlighting main product areas (e.g., Mining Grouts, Wastewater Liners, Shotcretes) linking to respective product category pages. * Industries Served Overview: Brief mention of key industries (Mining, Civil, Wastewater) with links to the Industries Served section. * Value Proposition/Why Choose MACT: Bullet points or short paragraphs on key differentiators (e.g., Australian owned/operated, focus on innovation/safety, technical support, quality products, local sourcing if applicable). * Call-to-Action (CTA): Prominent buttons like “Explore Our Products”, “Find Your Solution”, “Contact Us for a Quote”. * (Optional) Trust Signals: Logos of certifications (ISO?), client logos (if permissible), brief testimonials.
B. Products Section: * Objective: Provide comprehensive, easily accessible information on all products. * Structure: * Main Products Page: Overview of product categories (Mining, Wastewater) with brief descriptions and links. * Category Pages (e.g., Mining > Anchor Grouts): Introduction to the category, listing specific products within it (e.g., MACT AG-TD, MACT AG-BU) with brief summaries and links to individual product pages. * Individual Product Pages (e.g., MACT AG-TD): * Product Name & Overview * Detailed Description (using developed content) * Key Features & Benefits (bullet points) * Applications (list or icons) * Technical Specifications (table or detailed list) * Standards Compliance * Packaging & Delivery Information * Downloads (Links to relevant TDS & SDS in Resources section) * High-quality product images or application photos. * Clear CTA (e.g., “Request a Quote”, “Download TDS”, “Contact Technical Support”).
C. Industries Served Section: * Objective: Demonstrate understanding of specific industry challenges and how MACT products provide solutions. * Structure: * Main Industries Page: Overview of the sectors MACT supports. * Individual Industry Pages (e.g., Mining): * Headline focused on the industry (e.g., “Solutions for the Australian Mining Sector”). * Description of common challenges faced in that industry (e.g., ground control, water ingress, safety, corrosion). * Highlight relevant MACT products/product categories that address these challenges, linking back to product pages. * Showcase relevant case studies (links to Resources section). * Industry-specific imagery. * CTA (e.g., “Discuss Your Mining Project”, “View Mining Products”).
D. Resources Section: * Objective: Provide valuable technical information and establish thought leadership. * Structure: * Main Resources Page: Links to sub-sections. * TDS/SDS Library: Searchable/filterable database of all Technical Data Sheets and Safety Data Sheets, downloadable in PDF format. * Case Studies: Detailed examples of successful product applications, filterable by industry or product type. * Blog/Industry News: Articles on industry trends, best practices, product updates, company news. (Content plan for this detailed in Step 7).
E. About Us Section: * Objective: Build trust and connection by sharing company story and values. * Content Elements: * Company History/Story * Mission & Vision Statements * Core Values (e.g., Safety, Quality, Innovation, Customer Focus, Sustainability) * Team Introductions (Optional, photos/bios of key personnel) * Commitment to Quality/Safety/Environment (mention certifications if applicable) * Careers (Optional, if relevant)
F. Contact Us Section: * Objective: Make it easy for users to get in touch. * Content Elements: * Contact Form (Name, Company, Email, Phone, Enquiry Type, Message) * Direct Contact Information (Phone numbers - sales, technical support; Email addresses) * Physical Address(es) with map integration. * Business Hours. * Links to relevant support resources (e.g., TDS/SDS library).
mact.au/products/mining/anchor-grouts/ag-td).